Chairman, President and Chief Executive Officer, VF Corporation
Steve Rendle is Chairman, President and Chief Executive Officer at VF Corporation. He has more than 35 years of experience in the specialty outdoor and action sports industry, more than half of which have been with VF.
Steve was appointed CEO in January 2017 and then Chairman of VF’s Board of Directors in October 2017. Prior to being named CEO, he was President and Chief Operating Officer, overseeing all of VF’s business coalitions worldwide: Outdoor and Action Sports, Jeanswear, Imagewear and Sportswear. He also was responsible for VF’s Global Supply Chain and Direct-to-Consumer platforms.
Prior to becoming President and COO, Steve was Senior Vice President, Americas, and was responsible for driving strategies to support VF’s continued growth in its Americas-based businesses. Previously, Steve spent three years as Group President, Outdoor and Action Sports Americas, leading VF’s Outdoor and Action Sports businesses in North and South America. He also served as President of VF’s Outdoor Americas coalition, where he oversaw The North Face®, JanSport®, Eagle Creek® and lucy® brands, as well as business development for the coalition.
Steve began his VF career with The North Face in 1999 and shortly afterward was promoted to Vice President of Sales, where he worked to reshape the business’ sales organization, product and marketing strategies, and go-to-market model. In 2004, Steve was appointed President of The North Face brand, a role he held for seven years. Under Steve’s leadership, the brand expanded globally and experienced considerable growth from $483 million in 2004 to $1.6 billion in 2011.
Before joining The North Face, Steve held leading sales management roles at Youngone Corporation and at W.L. Gore and Associates.
Steve serves on the Board of Directors of Best Buy and the Retail Industry Leaders Association. He is a founding board member of the Outdoor Industry Association’s Outdoor Foundation and has served in an advisory capacity to Bainbridge Graduate Institute where he provided insight into its creation of a Master of Business Administration program with a focused concentration on sustainability. In 2018, Steve was named CEO of the Year by Corporate Responsibility Magazine for his progressive environmental, social and governance agenda.
He earned a Bachelor of Science degree in Kinesiology from the University of Washington.